May is here and everything is feeling lighter and brighter as summer starts to get closer. We’re sharing what’s been inspiring us lately, from the seasonal campaigns we are loving to the trends we are seeing everywhere and the ideas shaping our work this month!
IMPORTANT DATES
May 4: Met Gala Monday
May 5: Cinco de Mayo
May 10: Mothers Day
May 10: National Small Business Day
May 13: World Cocktail Day
May 25: Memorial Day
CREATIVE CRUMBS
What we’re noticing heading into May is a stronger shift away from traditional commercials and toward branding worlds, experiences, and activations that feel more immersive and lived in. Sensory marketing is also continuing to grow, with content that feels more textured, emotional, and designed to be experienced rather than just watched. Overall, it’s becoming less about explaining the message and more about creating a feeling that feels soft, intentional, and memorable. AI is also being used more as a behind-the-scenes creative tool, helping brands move faster and explore more unexpected visual directions while still keeping a human feel.
The common thread is that brands are leaning into atmosphere over explanation, creating work that feels intuitive, emotionally driven, and easy to just step into without needing it spelled out.
SOCIAL MEDIA TRENDS WE ARE HOPPING ON
Taylor: Hallelujah JB.
Katherine: Any JB audios!!
Maggie: First bite trend
Meg: Been loving all the “how life feels when..” to the song Go Go Juice by Sabrina Carpenter!!
MAY HOT TAKES
Taylor: We can do more than just florals (May Flowers // Devil Wears prada “ground breaking”)
Katherine: Comment sections are the new focus group
Maggie: Marketing focused: iykyk/inside joke content is in (EX: group 7/seeing previous videos that connect to future ones); Pop culture focused: #acquiredahusband is the dream bachelorette scenario, idc if it’s unrealistic
Meg: If a brand trip is done well and right, and authentic to the brand it can be the best form of marketing!
3 BRANDS YOU’RE INVITING TO YOUR MDW PLANS
Jordan: Sip Margs - they are SO good! Highly recommend Coconut and the regular margarita flavor. I keep these on hand throughout all of summer! TeeKees - these are forever my favorite flipflops! Vacation - anything and everything from this brand. It smells amazing and the products are great
Taylor: Pop Up Bagels, Rael, and Surfsides!
Katherine: Summer Fridays, Solid and Striped, Casamigos
Maggie: Sip Margs (for the drinks), Vacation (for the best spf), & Levi’s (to provide the best denim swim cover-ups)
Meg: 818 - for the drinks and hopefully Kendall, Rhode - of course, and Daily Drills!
APRIL HIGHIGHTS
Taylor: Helping with the Grand Dame Transition at The Stoneleigh + trying upcoming dishes with the chefs at Lions Den!
Katherine: Getting to work on super fun influencer campaigns for Stoneleigh and Solterra!
Maggie: Getting to shoot/film with Chef Michael White for a Lions Den photoshoot + our agency classpass workout morning with the girls!
Meg: Getting promoted to Social Media Coordinator and turning 22!
COMING UP IN MAY
Jordan: Super excited for summer internships to begin. It’s always so fun welcoming new members to the team and excited to see the fresh ideas they bring to the table and for the DDD Spring Fling Event - the team has worked so hard on this!
Taylor: Lions Den and Bar Leonessa openings!
Katherine: Exciting World Cup installations!
Maggie: Taking on two new accounts + their openings on 5/7 (Lions Den + Bar Leonessa) & creating a Memorial weekend giveaway for TEN50
Meg: So excited to see the DDD Spring Fling come to life, and to graduate from college!!